Meeting attendance and revenues have declined

The American Society for Association Executives reports that the average association lost $100,300 on its meetings in 2002.

Attendance across the meeting industry was down sharply in the last two years. People are traveling less because of economic constraints, terror alerts, SARS, the general hassle of travel, and a host other reasons.

You can counter these threats by offering new services through “knowledge broadcasting.”

Reach your “lost” attendees and promote to new markets

We help develop a core of video-streamed conference sessions that can be promoted to:
• Your existing members (many of whom may not attend all your meetings),
• Others in your profession who might not yet be members, and
• The members of related associations through affiliate marketing.

Research indicates that on average only about 5.6% of members of organizations attend their annual conference. The percent is even lower if you consider individuals in the industry who aren't members yet.

Online attendance is growing rapidly

As broadband becomes more widely used, your members will increasingly expect multimedia options from you.

Here's a staggering statistic: At a summit conference in February 2003, one leading non-profit group discovered that while 320 individuals attended in person, there were some 5,000 computers logged into the Webcast. In other words, 90% of the attendees weren't there in person.

Your meetings can be made available to important new markets

We create searchable metadata about each conference session and taxonomies structured to your content. These are promoted it to the general public, so you reach new audiences who may be interested in your content, but not attending your conferences for whatever reason.

And our back-end “Webcast Store” allows us to pay royalties to other associations that might agree to market your content.

A low-cost way to strengthen long-term membership

By acting now, conference organizers can ensure that, whatever the economic times or travel conditions in the future, your conference attendees will be able to access the education and certification they need, with several choices for content access.

It's all about options. And no one gives you and your members options the way we do.