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Conference Speaker
Presentations
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Jack Noonan
President and Chief Executive
Officer, SPSS Inc.
Enabling the
Predictive Enterprise
Jack Noonan
has over 30 years experience and expertise in the technology
industry - he became president and chief executive officer of SPSS
Inc in January 1992. In this presentation Jack will share his vision
and understanding of the importance of real-time predictive
analytical capabilities for today’s businesses if they are going to
compete successfully. Hear Jack's view of the Predictive Analytics
market and how it is leading the way in helping organisations get a
real return from their data and technology
investment.
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Keynote speaker: Don Peppers
Founding Partner,
Peppers and Rogers Group
One to One Marketing
and Return on Customer
Recognised
for over a decade as one of the leading authorities on
customer-focused relationship management strategies for business,
Don Peppers is an acclaimed author and a founding partner of Peppers
and Rogers Group, the world’s leading customer-centred management
consulting firm. Don’s vision, perspective and thoughtful analysis
of global business practices has earned him some significant
citations by internationally recognised entities. The Chartered
Institute of Marketing cited Don among their inaugural listing of
the 50 “most influential thinkers in marketing and business today.”
Don’s expertise and clear concise way of thinking places him in
high demand as both a speaker and a management advisor with Fortune
500 executives and entrepreneurs seeking to identify their most
valuable customers, increase customer satisfaction, and improve ROI.
He is a popular voice among editors and the media, both online and
in print, and is the co-author, with Martha Rogers, Ph.D., of a
series of international best sellers that have collectively sold
over a million copies in 14 languages.
The One to One Future (1993) was named by Inc. magazine’s editor,
George Gendron as “one of the two or three most important business
books of all time,” and is considered by many as the bible of the
CRM revolution. The authors have published the first CRM textbook
for university use in graduate level courses, Managing Customer
Relationships (April 2004). In addition, the authors are finalising
their newest business book, Return On Customer sm, scheduled for
publication in early 2005.
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Colin Shearer
Vice President of Customer
Analytics, SPSS Inc.
Enabling Profitable
Customer Relationships in the Predictive
Enterprise
Colin describes how, by
leveraging data from all your multiple touch-points, such as,
unstructured text from comments or your call centre, web
interactions, attitudinal data from surveys along with your
organisation’s behavioural and transaction data gives you a
measurable, bottom-line improvement. He shows that by getting this
360 degree customer view allows for richer analysis and more
accurate prediction. Hear how using real-time predictive analytics
from SPSS, will result in getting the right offer, to the right
customer, at the right time through the right channel to maximise
your “customer equity”.
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Marcel Holsheimer
Vice President, Vertical
Product Marketing, SPSS Inc.
Marketing in Real
Time
Marcel Holsheimer, an
acknowledged visionary in the field of analytics, will use real-life
customer testimonials to illustrate the powerful ROI that results
from integrating predictive analytics applications into customer
relationship management initiatives. Marcel will discuss how these
applications are being used today to better target direct marketing
activities, increase customer acquisition and retention rates, and
reduce overall costs. In addition, Marcel will introduce new
predictive technologies impacting corporate call centres – enabling
call centre agents to conduct real-time cross-sell, up-sell and
retention efforts while they are on the phone with
customers.
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